Sydney-based product designer, working globally on web and mobile products.
GetSparks Web App
What: End-to-end design for conversational AI driven 'Questions and
Answers' functionality.
Outcome: 3x increase in user engagement and a 20% increase in
conversion rate.
Alif App (Now Athan Academy)
What: End-to-end design for 0 ->1 Mobile App under the IslamicFinder
Umbrella (8M+ Global Active Users)
Outcome: Successful app launch with 200k+ downloads across android and
iOS
Athan App
What: Ideation, UI and UX overhaul of the legacy Prayer Tracking
feature for Athan App (10M+ Downloads)
Outcome: Redesign implemented progressively over time, adapting to
legacy design constraints.
My CPA Dashboard
What: Corporate website UX overhaul and UI facelift including
branding.
Outcome: The design overhaul enabled the brand to expand into an
upscale niche market.
About
Product Designer with 7+ years of experience, currently stirring things up at Esketchers. 😉
Living and designing across the Global East and West has given me a unique perspective on diverse user needs. Having worked on 15+ products—ranging from low-literate users and RTL languages to venture-backed startups, bootstrapped products, and legacy system overhauls—I've become highly adaptable, both as a designer and as a person.
Coupled with my background in graphic design, this has honed my expertise across core UXR, UXD, and VisD skills, allowing me to approach design with both depth and versatility.
